Today, social media helps to advance a new era in business transparency and participation, creating new challenges and opportunities. An individual expects more reliable and straight relationship with the companies to do business.
Companies use social media and other means to showcase their human aspect, accept transparency, and formulate new relationships with their consumers. The question arises “what can businesses do to transform and achieve success in this new era?”
The comprehensive transitions that social media is causing in business are:
• To build connections, reveal fewer “official assertions” and more personal ones to your consumers and target audience.
• Prefer small campaigns instead of trusting big ones; establish genuine, reliable and valuable relationships because people share experiences via social web.
• Trust relationships that your employees build on the behalf of your company, yielding success in the long run.
• Instead of communicating through your means, allow your customer to do so via their chosen means i.e. through social web.
With the advancement of social media, companies are expected to be more transparent and personal. In such a scenario, social sites such as Twitter and Facebook offer this type of medium. Businesses must adapt to social media to build personal relationships. Instead of spending high on advertisements, elevate the quality of interactions with customers.
