When any online marketing company is being hired, it’s very important to set certain goals. But, the foremost question remains, “Can you guarantee that you’ll make my website #1 on Google?” This becomes a problem for several reasons as one cannot promise for a specific position or certain spot in search results.
No one can guarantee a #1 ranking on Google.
Still if any online marketing company claims this, it simply means that company is dishonest in real and should be a big red flag. This is similar to giving a guarantee in which that company will be making use of shady SEO practices.
Such shady practices could be the use of employing “black hat” SEO techniques.
1. Ranking you higher on keyword phrases that are not very competitive.
2. Buying or trading links with low quality websites that aren’t at all relevant to your niche/business. This is referred to as “link exchange.”
3. Keyword stuffing goes beyond a certain limit on any webpage i.e. over using targeted keyword on your website, which instead of looking natural, makes your content unnatural and spammy too.
4. Producing low quality articles or using article spinning to distribute over number of directories massively.
Such techniques help to rank you higher but such an achievement will be short-lived. Recent rolled out update of Google Panda algorithm have been especially tough on low quality content. And such Black hat SEO techniques helps the website from getting banned by Google.
The fact is that search ranking results are unpredictable and the positions in search results keep fluctuating naturally. If today you are placed at #1, you could be at #3 tomorrow, and come back to #1 the day after that. It goes like that.
Initially it sounds good “being #1 on Google” but there isn’t really such a thing called “being #1,” and in fact there is no such way to guarantee a particular result. You must give significance to make sure that you have relevancy in your content/information, make use of ethical techniques (which do not violate Google guidelines) and place a strategy to make use of all avenues of online marketing (paid search, local listings, blogs, and so forth).
Few pro tips to consider are as mentioned below:
1. Use Google AdWords (or search engine ads) and bid on the terms that you want to optimize your website for. You just need to optimize only the ones that get the best click through rates or the ones via which you actually get customers to give promotion to your business.
2. Set up accounts at social media channels and use blogs so that when you or your company name is searched for on search engines, your company occupies all of the listings on the page.
3. Define your marketing goals and remain focussed on your target audiences. Documentation and planning helps a lot and simply showcases responsible marketing.
4. Analyse outcomes on regular basis and make modifications in your marketing tactics as per the requirement. Website analytics tools can be of great help to measure the success.
5. Careful research is needed to ensure that you have crystal-clear picture of your customer needs.
6. Include call-to-action on each of the webpage of your website to give right directions to your customers.
I hope this piece of content is helpful to all my readers.
No one can guarantee a #1 ranking on Google.
Still if any online marketing company claims this, it simply means that company is dishonest in real and should be a big red flag. This is similar to giving a guarantee in which that company will be making use of shady SEO practices.
Such shady practices could be the use of employing “black hat” SEO techniques.
1. Ranking you higher on keyword phrases that are not very competitive.
2. Buying or trading links with low quality websites that aren’t at all relevant to your niche/business. This is referred to as “link exchange.”
3. Keyword stuffing goes beyond a certain limit on any webpage i.e. over using targeted keyword on your website, which instead of looking natural, makes your content unnatural and spammy too.
4. Producing low quality articles or using article spinning to distribute over number of directories massively.
Such techniques help to rank you higher but such an achievement will be short-lived. Recent rolled out update of Google Panda algorithm have been especially tough on low quality content. And such Black hat SEO techniques helps the website from getting banned by Google.
The fact is that search ranking results are unpredictable and the positions in search results keep fluctuating naturally. If today you are placed at #1, you could be at #3 tomorrow, and come back to #1 the day after that. It goes like that.
Initially it sounds good “being #1 on Google” but there isn’t really such a thing called “being #1,” and in fact there is no such way to guarantee a particular result. You must give significance to make sure that you have relevancy in your content/information, make use of ethical techniques (which do not violate Google guidelines) and place a strategy to make use of all avenues of online marketing (paid search, local listings, blogs, and so forth).
Few pro tips to consider are as mentioned below:
1. Use Google AdWords (or search engine ads) and bid on the terms that you want to optimize your website for. You just need to optimize only the ones that get the best click through rates or the ones via which you actually get customers to give promotion to your business.
2. Set up accounts at social media channels and use blogs so that when you or your company name is searched for on search engines, your company occupies all of the listings on the page.
3. Define your marketing goals and remain focussed on your target audiences. Documentation and planning helps a lot and simply showcases responsible marketing.
4. Analyse outcomes on regular basis and make modifications in your marketing tactics as per the requirement. Website analytics tools can be of great help to measure the success.
5. Careful research is needed to ensure that you have crystal-clear picture of your customer needs.
6. Include call-to-action on each of the webpage of your website to give right directions to your customers.
I hope this piece of content is helpful to all my readers.
