Let’s have a quick look at the biggest mistakes taken by many of the small as well as big firms while they run social media marketing or online marketing campaigns to increase awareness of their brand.
a) Inconsistent brand identities: Due to miscommunication or absence of communication at all, between the different departments in large companies, the end users hardly gets the information they are looking. This fragments your company’s audience.
b) Failing to engage: You should respond back via social media to your fans/customers positively, reply back to their wall posts, comment on their blog; just to know about their expectations and their view point about your brand.
c) Conclude campaigns: Traditional marketing has definite plans i.e. preset budget, with set beginning, and a set end too. But social media is an ongoing process that never ends. You can use campaigns within your social media program, but they are just a small part of the bigger picture.
d) Failing to appreciate fans: Instead of reaching out existing fans, you look around for more fans. It would be better to appreciate the existing ones who can bring in even more automatically.
e) Attempting to control the conversation: Companies should not fear for negative impressions in the market. If negative is being already talked about without your involvement, respond accordingly to those conversations.
f) Giving up before attaining success: Social media campaigns are sort of ongoing processes, not very short term campaigns. Some companies try social media in small amounts then claim no or little ROI. Because of their short term involvement, they hardly reach their target audience, not even able to devise strategies meeting realistic business goals.
