According to one Social Media Survey, marketers do not make changes to their products taking into consideration their consumer feedback. They know well that one of the most common business uses of social media is tracking and monitoring feedback.
Still 70% of marketers do not make change to a product or their marketing efforts based on customer feedback came from social media sites.
Marketers’ needs to analyze where their social media campaign is lagging and what all is missing on a key opportunity to improve and shape their products and programs based on what their consumers need and want. They should consider Customer Feedback significantly.
Amongst the topmost business uses of social media, managing and monitoring customer feedback is the foremost one. Besides which you have to understand the consumer and competitors landscape. This would help to reach out key influencers.
Regarding social media, lack of time and resources are the biggest obstacles to incorporate social media into marketing campaigns successfully. Half of them lag due to lack of knowledge and expertise, and many are still not convinced with its value or ROI. The majority is even not equipped to handle global as well as local social media campaigns.
If the company is having no social media presence, consumers will create one for them. These results indicate that many of the companies are not engaging in social media to drive business results and maintain relationships with customers.
Regarding the employee use of social media, employees are the best brand ambassadors a company can have. In case a specific approach is not followed, companies miss out on leveraging the largest and most knowledgeable fan base of their brand or products.
The senior marketing managers, according to the survey, do not follow specific approach regarding employee use of social media in order to share messages on behalf of the company or its brands as of now. Most of them are not using any of the common social media tools in their marketing efforts. Many amongst them have no budgets dedicated to social media programs.
The points pondered above needs to be looked at precisely. You must react and analyze as per the customer feedback and use them for further progress and popularize your brand name leveraging the social media in an appropriate manner.
