Social Media Marketing is an innominate bone. An adept in this field is perceived as the one who can increase sales using the magical powers of social media. But social media is not a magic. Social media, like advertising, direct mail and telemarketing, is one of the premier tools used by online marketers. The basic marketing principles involve understanding your target audience, brand awareness, the features and benefits of your product or service, and so forth.
A great number of online marketers are unfamiliar with the basics of marketing especially social media marketing. The significance of understanding the target audience is a fairly intuitive process basically.
In order to appeal viable and potential target audience, match your product or service who have desire or need for that product using appropriate keywords. In case you have an existing legitimate customer base for related products you can analyze past purchases to identify buying patterns that may associate to your new product. Narrowing down to the group most likely to be interested in your product ensure that there are enough potential buyers in that group to make profits.
After retrieving your market segments, now you can initiate distinct marketing campaigns like direct mail, advertising. A little in depth research on most popular social media channels like Facebook, Twitter may help to find these people.
On Facebook, search for audience specific groups. It is worth to join few active groups. There we can participate in conversations and even talk about our product. But remember that social media is about people and not just about your products. Moreover, you can even put up a Facebook page, to advertise, and to participate in discussions about your product and increase fan following.
Twitter tracking will be bit more labor-intensive. Twitter searches pull up many hits, but not all will be relevant to your product. The ongoing conversations aren't as easily segmented by topic as they are on Facebook. Choosing followers will need several additional specific searches. By carefully reading through these results we can select people one-by-one that fit your target audience.
You can use specific Twitter services and tools to assist you. The services like Twellow may help to find people by categories giving fruitful leads. To retrieve and mold potential consumers takes time. Twitter is a place to share views on topics of common interest, not to push your product. People will follow back only if they find value in your tweets. Keep on posting valuable tweets, most of which should not be about your new product. For strong connections, provide interesting insights and links that might intrigue your audience.
Cost effective marketing is time intensive to narrow your audience. People take up social media as a free substitute to traditional advertising or direct mail, but building successful connections requires time and labor as well. Hence, social media is not a miracle, it needs your time, research and work.
