One of the most effective uses of social media for business is being able to monitor your brand. The services of social media channels used for searching like Twitter and Facebook eases to keep a close eye when someone talks about your company.
In order to get proactive feedback about your business, new product ideas, marketing campaigns, or other issues relating to your company, you could ask your connections in your social network. Besides this, there are numerous statistical procedures to gather feedback that can help you to take substantial decisions.
Let’s have a look at some of those beneficial way outs:
Add a survey to your website
In websites, you are quite familiar with feedback forms. Today, you have an option to create them and have organized feedback without acquiring any programming know-how. WuFoo is a service that strives to be the easiest way to collect information over the internet. It helps you to create virtually any type of form – open-ended questions, polls with radio buttons, multiple choice. You can then embed it on your website without writing a single line of code.
Through your WuFoo account, you can get real-time customizable reports on the results, filter data using easy to understand rules as well as append poll questions on the fly. It offers a free edition that includes up to 3 different forms and 100 responses plus subscription plans for users that need more forms or more responses.
Add a poll to your Facebook fan page
For brand awareness, you should create your fan page on Facebook. Then can add applications to it to engage your fans and gather feedback. Involver is a video marketing platform designed for social networks. For instance, it offers a Facebook polling application that will ask your Facebook fans a question, also lets them to share their vote with friends, which can further help to attract additional fans to your Facebook page. The key benefit of Involver platform includes syndication, engagement and analytics.
Poll your Twitter followers
Once you have a feedback form through an app like WuFoo you could simply share a link to it with your Twitter followers. Besides, there are feedback applications designed specifically for Twitter.
PollDaddy, like WuFoo, has an app built specifically for Twitter. You can create online surveys and poll widget for your website and social network. Set up your question, login with your Twitter username and password, and PollDaddy will automatically tweet your question to followers.
Post a YouTube video
Whenever you post a video to market your brand, you receive text messages in response. But now, You Tube has given you the flexibility to post “video responses” also, so that users who see your video can post a response in the same way they’d post a text comment.
LinkedIn Answers
For professionals, LinkedIn is an excellent place to get feedback for your business. Using LinkedIn Answers product, you can pose a question to your connections and get feedback. Additionally, replying and participating in Q & A from other users is a great way to build new connections on the site.
All these scenarios showcase how social web can help to get feedback and conduct market research efficiently at minimal costs.
