Nowadays Social Media is a part of everybody’s lifestyle. It could not be called as a passive environment. Once you succeed to brand your product or services in your connected market, it is etiquette in Social Media (SM) to remain in connection with ones in your social network. One should realize the value time of ours as well as others. This is such a media which if used in a correct manner could be very beneficial for personal as well as product branding. It’s my personal view that everyone in today’s digital world should be in touch with its network via social networking websites or broadly you can say via social media.
Depending upon how marketers look towards SM, it could be BLESSING if used correctly and could be a CURSE if used in an improper manner.
As far as I perceive, it’s an OPPORTUNITY for individuals and businesses. I can’t say it has no drawbacks, but when compared, its benefits outweigh the drawbacks. Instead of spending another year re-building your website it results better if you re-brand your website via SM. For which you can keep your website updated with new and additional content to provide value to your target audiences, also to keep them hooked to your website.
Through Social Media Marketing (SMM) you can build long term relationships and interact better with your potential users. You can get requisite insights about your competitors. Most of the companies fear to face the negative comments about their brand, but the fact is this way you get the real feedback from market about your brand from the real users. Some of them feel insecure to acknowledge and respond to negative views. Rather this is the way a company can improve its brand further from true feedback coming via SM. This way I can say that it’s a necessity for customer relationship marketing and brand reputation management. So surely we can call it a blessing.
An individual who is not involved in any business can leverage SM for building personal connections. They can connect and communicate with their friends and family.
What one needs is proper strategic planning to have sure and definite outcomes. It just calls for proper marketing plan and also set goals to achieve success in Social Media campaigns. It requires a preset planning about how they will participate in SM channels like Facebook, Twitter or LinkedIn. Do not avoid your participation by feeling insecure about the mistakes that might happen. This is the beauty of this digital world where everything can be corrected.
My preference is to follow a road-map with step-by-step instructions for specific things, combined with lots of hands-on and real-time learning from doing the work and participating in various social media channels. It is rather important to set metrics for your social marketing so as to gauge the growth from this channel over time. If you call the content as a KING, then one should agree that marketing that too via SOCIAL MEDIA is a queen that rules the whole game.
How SMM and SEO are inter-linked?
Today successful marketer is the one who leverage advantages from both-SEO as well as Social Media Marketing (SMM). Social media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was being realized that if it is united with marketing efforts it could generate even better results rather than working in isolation. SM is such a necessity for every individual today that in order to search for anything, he approaches SM addressing branded keyword terms. Moreover, high click trough rate was noticed as and when the customers had been showcased to SM.
Primarily, SM influences areas like branding, customer help desk, and customer relationship management. But it does not limit here only. It has additive, unbelievable outcomes across various marketing channels that help to have strong relationship with target audiences. It results in raising the brand value in its market.
How SMM and SEO are inter-linked?
The initial glimpse does not showcase any connection between the two since SMM is more of off-site interaction whereas SEO approaches to drive traffic to a website.
SM helps in link building. Marketers create interesting and unique content and share with potential users via various social media channels. This content is then distributed and discussed in discussions groups and forums generating links. This way content will reach more people and this buzz will pull potential users to search engines, from where they get re-directed to a particular website.
SM allows using wide range of keywords instead of using a limited set of targeted keywords. Marketers project a search marketing strategy to compute socially promoting keywords which helps in enhancing the brand value. Besides driving traffic to a website, SM promotes websites content via its social network thereby influencing SEO also.
The marketers can boost search engine visibility using pervasive “Share this” buttons in which they provide certain code to distribute your content. This will increase the inbound links to your website. While running a promotional contest, you may provide your users with a tool to share content created by them. In your blogs you can allow outsiders to link to your posts which will help building brand credibility and hence building a community of brand supporters.
Now marketers need to take care while sharing links via social media that links should not include tracking code. This will affect Page Rank giving no SEO benefits. While making headlines in content, use targeted keywords to aid optimization. You may use independent page titles independent to get the max SEO value.
Looking at the increased usage of mobiles for accessing SM, marketers should incorporate mobile into their social media strategy.
Social media is no doubt a commitment. Proper time and man power is required to keep you updated for latest trends and for active participation. It would surely pay off. SM gives you an option to keep your brand live in front of potential users giving constant new content to search engines for indexing. This way your website is crawled frequently. Doing this way increases long-term outcomes on SEO by enhancing quality as well as quantity of website references.
Through SM you can have valuable consumer insights. It enables to determine unique keywords via customer interactions. From these insights you can bid on correct keywords to increase conversion rate.
Marketing is a holistic process. In online marketing, marketing through social media definitely affects brand awareness and SEO.
Primarily, SM influences areas like branding, customer help desk, and customer relationship management. But it does not limit here only. It has additive, unbelievable outcomes across various marketing channels that help to have strong relationship with target audiences. It results in raising the brand value in its market.
How SMM and SEO are inter-linked?
The initial glimpse does not showcase any connection between the two since SMM is more of off-site interaction whereas SEO approaches to drive traffic to a website.
SM helps in link building. Marketers create interesting and unique content and share with potential users via various social media channels. This content is then distributed and discussed in discussions groups and forums generating links. This way content will reach more people and this buzz will pull potential users to search engines, from where they get re-directed to a particular website.
SM allows using wide range of keywords instead of using a limited set of targeted keywords. Marketers project a search marketing strategy to compute socially promoting keywords which helps in enhancing the brand value. Besides driving traffic to a website, SM promotes websites content via its social network thereby influencing SEO also.
The marketers can boost search engine visibility using pervasive “Share this” buttons in which they provide certain code to distribute your content. This will increase the inbound links to your website. While running a promotional contest, you may provide your users with a tool to share content created by them. In your blogs you can allow outsiders to link to your posts which will help building brand credibility and hence building a community of brand supporters.
Now marketers need to take care while sharing links via social media that links should not include tracking code. This will affect Page Rank giving no SEO benefits. While making headlines in content, use targeted keywords to aid optimization. You may use independent page titles independent to get the max SEO value.
Looking at the increased usage of mobiles for accessing SM, marketers should incorporate mobile into their social media strategy.
Social media is no doubt a commitment. Proper time and man power is required to keep you updated for latest trends and for active participation. It would surely pay off. SM gives you an option to keep your brand live in front of potential users giving constant new content to search engines for indexing. This way your website is crawled frequently. Doing this way increases long-term outcomes on SEO by enhancing quality as well as quantity of website references.
Through SM you can have valuable consumer insights. It enables to determine unique keywords via customer interactions. From these insights you can bid on correct keywords to increase conversion rate.
Marketing is a holistic process. In online marketing, marketing through social media definitely affects brand awareness and SEO.
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