Facebook gives an option to connect with your friends, favorite artists and businesses, but by adding Pages to your personal profile, you can show your friends what you care about and recommend; add pictures, and also have walls that fans can post on. It has an option to have applications as well.
Groups are little bit different than Pages. Create a group and add information about the type of group. You can even set join permissions so that it’s either open to anyone or closed. There is an administrator to manage the group, approve applicants or invite others to join this group.
Because of its privacy settings, groups are similar to clubs in the offline world. Admin can invite members to join via Facebook email, and any public group can be reached via Facebook search.
Facebook Page or Facebook Group
Corporate vs. Personal:
Facebook Groups are made for more personal interaction due to security features and size limitations. Groups are directly connected to administrators. On the other hand, Facebook Pages do not showcase the names of admin, and are considered as a person, just like a corporate entity.
The social networking website, Facebook, considers groups as an extension to your personal actions. When you share something as group admin, it is attached to your personal profile. Whereas, Pages can create content that comes from the Page itself.
Email vs. Updates:
Groups have a limitation to send email blasts only under 5,000 members. Whereas Page admin can send updates to fans through page that appears in the “Updates” section of fans’ inboxes. There is no limit to the number of fans of the Page.
User Control:
Due to permission settings option available in groups, it offers more control over who gets to participate. Admin has rights to restrict access to a group. In case of a Page, the restrictions can be posed by certain ages and locations only. This makes groups just like a private club.
Applications:
Pages can be more personalized by hosting applications and show more content. No such option is available in case of Groups.
Promotions:
One can purchase Ads to promote either groups or pages. But Pages can take benefit from fan connection between a Page and a specific user.
Overall, Groups are great to organize on personal level and for smaller scale interactions. Pages are better for businesses, brands, movies, bands, or celebrities to interact with fans or customers without connecting them to a personal account.
