During recessions, most of the macroeconomic indicators vary in a similar way. In a lay mans term recession refers to general slowdown in economic activity over a period of time. During tough times, companies are uncertain where to make marketing investments, one sure bet is to invest in the reputation of the company and the key people. In such times, it’s good not to test or spend on new campaigns. When budgets shrink, relationships win the day, salesmanship goes down. It yields to engage with SEO and online public relations plan called "Online Reputation Management" to facilitate and improve media coverage using word-of-mouth (WOM) vehicles.
One of the most effective ways to research for any company, products and people of interest is Search. Therefore, the companies that are managing their online reputations successfully implies that they are closely monitoring the search results and also participating in social media mentioning their company names, brands and key people. This helps to gauge the sentiments – positive, negative, and neutral.
Start with the monitoring program by collecting the raw data, afterwards do the analysis of that data, make distinct categories, identify sentiments and influence to sources. When you spot any negative comment or review on the web, you get an opportunity to respond and deal with the situation appropriately, before it results into any wrong perception for your company or product.
Online Reputation Management helps to discover positive and neutral comments and you can recognize brand evangelists. Companies work proactively for managing online reputation and monitoring program, much before yourbrandsucks.com starts ranking top ten on Google for significant brand names.
Start up with monitoring, followed by optimizing the assets on and off the company websites. The key components for an effective and successful search engine reputation management effort leverages public relations expertise for conversing and messaging in conjunction with SEO for keywords and link building, in a recession or in good times.
