There is hardly a conversation about social media today without discussing the concept of transparency. Customers and stakeholders increasingly expect it as the new operating standard.
Transparency is to be open, honest, and accountable and about responsibility. People listen and make evaluations and decisions based upon what you say. To make your business more transparent:
a) Be Real — Spread Awareness about What You Know
Talk about the things that you are aware of. Just stick to this. Then make sure to specialize in specific related areas.
b) Share Opinion, But Listen as well Stay Open to Other Views
You are fully responsible about the information you share. If you find someone else’s views good, then do appreciate. That kind of openness earns respect. Sharing your opinion is actually a part of marketing strategy.
c) Be Honest
Put all the appropriate details. Do not neglect anything that could be important for anybody else, it might affect your online credibility.
d) Be Well-timed and Responsive
Respond instantly. Being a part of social media, remember that timeliness impacts your success and failure. At the moments of controversy, timeliness plays significant role.
e) Consider Grouping
None of us can work as an island in social media world. Transparency means creating groups and communities. Educate customers and generate ideas for new products and services. Targeting right audiences makes lot of difference.
Sometimes, it’s hard to share the truth openly. But adopting transparency would definitely help to be more real, honest, and creditworthy and connects better with customers.makes lot of difference.
