Companies would comfortably commence social media in their organizations if they set certain Social Media guidelines beforehand. Develop them organically in reaction to situations as they arise but few of them listed below are the must ones to be put as must-haves for your Social Media Policy.
a) Commence with goal of social media
Instead of putting up the old way of doing things, with unnecessarily restrictive model of engagement, present the project plan with specific goals to achieve.
b) Give accountable directions
Your organization and its representatives need to take responsibility for what they write, and exercise good judgment and common sense. No one wants to loose a job, of course, so using common sense and being responsible is important.
c) Be genuine
Try always to include your original identity and, when appropriate, your company name and your title too. Consumers buy from people that they know and trust, so let people know who you are.
d) Look at your audience
In social media channels, remember that your readers do consider current clients, potential clients, as well as current/past/future employees. Consider that before you publish and make sure you aren’t weaning any of those groups.
e) Employ effective opinion
Refrain from comments that can be interpreted as slurs, undignified or provocative. The Internet is full of varied opinions. Make your employees understand that companies can and will monitor employee use of social media and social networking web sites, whether they are engaging when away from the office.
f) Understand an idea of grouping
The essence of community is to understand the balance between personal and professional information. Using your community, make your customers or users feel comfortable sharing, connecting, and receiving help.
g) Safeguard confidential & proprietary info
Being transparent doesn’t mean giving out the confidential or proprietary information. Company will seriously question the judgment of an employee who shares confidential or proprietary information via social media.
h) Add value
Pull in value to your followers, readers, fan, and users. Make sure that our position is heard and commented on for upcoming products or services.
i) Productivity matters
Employees would lose focus if they are spending too much time on social media sites. For your social media endeavors to be successful, you need to find the right balance between social media and other work.
Since word of mouth is extremely important, it’s a good idea to make sure all of this is clearly laid out in your social media policy.
