After a lot of experiments and surveys, Google will no more show promotions to one side of its query items, with two special cases.
Google is revealing an amazing change that expels advertisements from the right side of its desktop list items, and spots promotions just at the top and/or base of the page. Besides, Google says it might demonstrate four advertisements instead of three — over the list items for what it refers to “highly commercial queries.”
All this has happened as a result of the surveys going on since 2010 and has been changed over the years since then. Researchers and marketers reported that since late last year (i.e. 2015) they were just seeing the top-only ads more frequently. One of the Google’s representatives has confirmed this change is now rolling out to all searches and that too in all the languages globally.
There will be two special cases when advertisements might in any case show on the right half of desktop list items:
Product Listing Ads will keep on showing up either above or to the right of search results and another one would be the ads appearing in the Knowledge Panel.
To compensate for the loss of whatever remains of the right-side promotions, Google is including a fourth advertisement over the list items, but only on “highly commercial queries,” as explained in Google’s official statement:
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
The removal of right-side ads will affect all desktop searches worldwide. No doubt, this change will make the desktop and mobile search results more similar.
Google is revealing an amazing change that expels advertisements from the right side of its desktop list items, and spots promotions just at the top and/or base of the page. Besides, Google says it might demonstrate four advertisements instead of three — over the list items for what it refers to “highly commercial queries.”
All this has happened as a result of the surveys going on since 2010 and has been changed over the years since then. Researchers and marketers reported that since late last year (i.e. 2015) they were just seeing the top-only ads more frequently. One of the Google’s representatives has confirmed this change is now rolling out to all searches and that too in all the languages globally.
There will be two special cases when advertisements might in any case show on the right half of desktop list items:
Product Listing Ads will keep on showing up either above or to the right of search results and another one would be the ads appearing in the Knowledge Panel.
To compensate for the loss of whatever remains of the right-side promotions, Google is including a fourth advertisement over the list items, but only on “highly commercial queries,” as explained in Google’s official statement:
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
The removal of right-side ads will affect all desktop searches worldwide. No doubt, this change will make the desktop and mobile search results more similar.
