Today successful marketer is the one who leverage advantages from both-SEO as well as Social Media Marketing (SMM). Social media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was being realized that if it is united with marketing efforts it could generate even better results rather than working in isolation. SM is such a necessity for every individual today that in order to search for anything, he approaches SM addressing branded keyword terms. Moreover, high click trough rate was noticed as and when the customers had been showcased to SM.
Primarily, SM influences areas like branding, customer help desk, and customer relationship management. But it does not limit here only. It has additive, unbelievable outcomes across various marketing channels that help to have strong relationship with target audiences. It results in raising the brand value in its market.
How SMM and SEO are inter-linked?
The initial glimpse does not showcase any connection between the two since SMM is more of off-site interaction whereas SEO approaches to drive traffic to a website.
SM helps in link building. Marketers create interesting and unique content and share with potential users via various social media channels. This content is then distributed and discussed in discussions groups and forums generating links. This way content will reach more people and this buzz will pull potential users to search engines, from where they get re-directed to a particular website.
SM allows using wide range of keywords instead of using a limited set of targeted keywords. Marketers project a search marketing strategy to compute socially promoting keywords which helps in enhancing the brand value. Besides driving traffic to a website, SM promotes websites content via its social network thereby influencing SEO also.
The marketers can boost search engine visibility using pervasive “Share this” buttons in which they provide certain code to distribute your content. This will increase the inbound links to your website. While running a promotional contest, you may provide your users with a tool to share content created by them. In your blogs you can allow outsiders to link to your posts which will help building brand credibility and hence building a community of brand supporters.
Now marketers need to take care while sharing links via social media that links should not include tracking code. This will affect Page Rank giving no SEO benefits. While making headlines in content, use targeted keywords to aid optimization. You may use independent page titles independent to get the max SEO value.
Looking at the increased usage of mobiles for accessing SM, marketers should incorporate mobile into their social media strategy.
Social media is no doubt a commitment. Proper time and man power is required to keep you updated for latest trends and for active participation. It would surely pay off. SM gives you an option to keep your brand live in front of potential users giving constant new content to search engines for indexing. This way your website is crawled frequently. Doing this way increases long-term outcomes on SEO by enhancing quality as well as quantity of website references.
Through SM you can have valuable consumer insights. It enables to determine unique keywords via customer interactions. From these insights you can bid on correct keywords to increase conversion rate.
Marketing is a holistic process. In online marketing, marketing through social media definitely affects brand awareness and SEO.
