Today companies consider usage of social media as a nuisance or mere time wastage. Marketing professionals should consider Twitter as another social media tool just like LinkedIn and Facebook, with strong potential for generating good business ROI.
Twitter is really beneficial social medium for IT as well as marketing professionals and other businesspeople too.
1. It has got a real business use. Businesspeople use Twitter to engage over professional topics. It is not like people are just update about their routine activities, meaningful discourse happens on Twitter mostly every hour of every day.
2. Unlike Facebook or LinkedIn, on Twitter you follow people according to the interesting things they share in their tweets; even people you don't know at all. You can follow anyone unless and until someone has protected his tweets. To spread your message or viewpoint, follow like minded people on Twitter and can be benefited by listening others.
3. Its key advantages include news, unique perspectives and stellar information. It is the most excellent environment to follow trends, gathering information, gauging buzz and researching your topics of interest. Spend good time to search smart and like minded people on Twitter, and you'll learn things you might not learn any other way.
4. Twitter could be used to build your personal as well as company brand, so as to enhance business relationships, interactions with customers, do market research or selling too. This powerful one-to-many tool reaches very influential, engaged audience.
5. It gives you an option to "unfollow" someone if you no longer find his tweets beneficial for you, without even letting him know about this.
You must also do what is called "Smart Tweeting" Follow only people you're genuinely interested in. With tools like TweetDeck, create multiple groups for people who are generally focused on a specific topic. You may use hash tags or Twitter searches to see tweets on specific topics.
This is how Marketing Professionals should consider Twitter for promoting their brand name as well as their personal professional brand.
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