During recessions, most of the macroeconomic indicators vary in a similar way. In a lay mans term recession refers to general slowdown in economic activity over a period of time. During tough times, companies are uncertain where to make marketing investments, one sure bet is to invest in the reputation of the company and the key people. In such times, it’s good not to test or spend on new campaigns. When budgets shrink, relationships win the day, salesmanship goes down. It yields to engage with SEO and online public relations plan called "Online Reputation Management" to facilitate and improve media coverage using word-of-mouth (WOM) vehicles.
One of the most effective ways to research for any company, products and people of interest is Search. Therefore, the companies that are managing their online reputations successfully implies that they are closely monitoring the search results and also participating in social media mentioning their company names, brands and key people. This helps to gauge the sentiments – positive, negative, and neutral.
Start with the monitoring program by collecting the raw data, afterwards do the analysis of that data, make distinct categories, identify sentiments and influence to sources. When you spot any negative comment or review on the web, you get an opportunity to respond and deal with the situation appropriately, before it results into any wrong perception for your company or product.
Online Reputation Management helps to discover positive and neutral comments and you can recognize brand evangelists. Companies work proactively for managing online reputation and monitoring program, much before yourbrandsucks.com starts ranking top ten on Google for significant brand names.
Start up with monitoring, followed by optimizing the assets on and off the company websites. The key components for an effective and successful search engine reputation management effort leverages public relations expertise for conversing and messaging in conjunction with SEO for keywords and link building, in a recession or in good times.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Beneficial Twitter Tools
When one starts using Twitter as a communication tool, he finds it pretty easy to keep up with everything. But once you decide to use it for brand awareness/business and also as a marketing tool, you will find it a bit unmanageable; as with time you get to know that keeping up with all your followers, adding additional followers and trying to keep everyone interested, become pretty unmanageable.
Numerous tools and applications have been developed to make things easier. Really useful ones are:
a) Hootsuite – This tool helps to organize tweets and followers also. You can even schedule tweets for when you are away from your computer. You can create groups of followers to closely monitor their tweets. It will track your URL clicks, and update the stats on all the clicks to your links. It also allows monitoring different twitter accounts, if you have more than 1. Moreover, it’s 100% free!
b) Tweepular – Tweepular allows checking the mutuality of your followers. Meaning you can find out who isn’t following you back, or people who are following you but you are not following back. It will also allow you to unfollow people in bulk. It is a good idea to unfollow anyone who isn’t following you back, unless you find their tweets interesting and useful.
c) Twitpic – It’s a good idea to get personal with your followers and a good way to share pictures with them. Using twitpic will allow you to instantly share photos with your followers; it will create a link in your tweet that directs them to the photo.
d) Vidly – Vidly is basically the same as twitpic except it allows you to share videos. Videos are better than photos, and helps in getting connected with your followers. Take some short videos that share tips or information in your niche or industry and share them using Vidly. Your followers will love this and most likely share it with their followers, bringing more traffic to you.
e) Twitterholic – It helps to check twitter stats. From how many tweets you’ve done per day, how fast your twitter list is growing, how well you rank in your area, how you rank as it compares to other twitter users, and much more.
You can use these twitter tools almost regularly to keep track of your twitter profile, stats and schedule your tweets.
Numerous tools and applications have been developed to make things easier. Really useful ones are:
a) Hootsuite – This tool helps to organize tweets and followers also. You can even schedule tweets for when you are away from your computer. You can create groups of followers to closely monitor their tweets. It will track your URL clicks, and update the stats on all the clicks to your links. It also allows monitoring different twitter accounts, if you have more than 1. Moreover, it’s 100% free!
b) Tweepular – Tweepular allows checking the mutuality of your followers. Meaning you can find out who isn’t following you back, or people who are following you but you are not following back. It will also allow you to unfollow people in bulk. It is a good idea to unfollow anyone who isn’t following you back, unless you find their tweets interesting and useful.
c) Twitpic – It’s a good idea to get personal with your followers and a good way to share pictures with them. Using twitpic will allow you to instantly share photos with your followers; it will create a link in your tweet that directs them to the photo.
d) Vidly – Vidly is basically the same as twitpic except it allows you to share videos. Videos are better than photos, and helps in getting connected with your followers. Take some short videos that share tips or information in your niche or industry and share them using Vidly. Your followers will love this and most likely share it with their followers, bringing more traffic to you.
e) Twitterholic – It helps to check twitter stats. From how many tweets you’ve done per day, how fast your twitter list is growing, how well you rank in your area, how you rank as it compares to other twitter users, and much more.
You can use these twitter tools almost regularly to keep track of your twitter profile, stats and schedule your tweets.
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